Three looks of the campaign refer to the masculine, chick and feminineappearances. The concept of the shooting is to show how the same bagstyle can make you feel comfortable anywhere: on your way to work, at the grocery shopping, at the fancy party or on the Sunday walk.

Photographer: Alexey Ponomarev

Model: Maria Zubtsova

Stylist: Evgeniya Bakumenko

Make-up: Nelya Fotul

Hair: Vlada Marhitich